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John Lewis - 創意廣告 - 3DAY 台北影片製作公司|影片拍攝|廣告影片|動畫製作
john-lewis

John Lewis – 創意廣告

[vc_row][vc_column width=”1/1″][vc_column_text]John Lewis 系列的廣告,如果觀看早些年如2010等等的廣告,會覺得這種廣告只是拍得很好看,很溫韾,對於現在資訊爆炸的時代,要人耐著性子觀看會稍稍有些難度,這樣的影片適合陽光絢麗的午後時光,在咖啡店喝著拿鐵用著macbook觀賞好像比較適合。我對於這類型較溫和的廣告稍微提不起勁。但是近年來John Lewis的廣告有了些突破的創新,例如2013年的The Bear & The Hare,動畫上可是耗費了苦功,有興趣可以觀賞”Behind the Scenes – Never Standing Still”。另外還有話在拉回來,廣告終究是廣告,它的商業目的性必定存在著,這些系列影片都是針對Christmas所推出,希望刺激購買禮物,Christmas在現在好像就是禮物與浪漫的代名詞,因此影片對於顏色的處理非常的飽和,加上大量的耀光,一些些的柔化,影片就是傳遞一種拿到禮物就甘心~[/vc_column_text][vc_text_separator title=”John Lewis 150th Anniversary – 2014 Advert” title_align=”separator_align_center”][vc_video link=”https://www.youtube.com/watch?v=OAxO6KEbTiI&list=PL741EED19CB51FCDF”][vc_text_separator title=”Behind The Scenes” title_align=”separator_align_center”][vc_video link=”https://www.youtube.com/watch?v=RvJjAQSet0w”][vc_text_separator title=”John Lewis Christmas Advert 2013 – The Bear & The Hare” title_align=”separator_align_center”][vc_video link=”https://www.youtube.com/watch?v=XqWig2WARb0″][vc_text_separator title=”Behind The Scenes” title_align=”separator_align_center”][vc_video link=”https://www.youtube.com/watch?v=WKfFhUdXA5M”][vc_text_separator title=”John Lewis Christmas Advert 2012 – The Journey” title_align=”separator_align_center”][vc_video link=”https://www.youtube.com/watch?v=0N8axp9nHNU”][vc_text_separator title=”John Lewis Christmas Advert 2011-The Long Wait” title_align=”separator_align_center”][vc_video link=”https://www.youtube.com/watch?v=pSLOnR1s74o#t=12″][vc_text_separator title=”John Lewis Christmas Advert 2010″ title_align=”separator_align_center”][vc_video link=”https://www.youtube.com/watch?v=mpV-xagkTDU”][/vc_column][/vc_row]

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